Most Recent Articles
Macy’s Announces Item Level RFID Success and Same Day Delivery
Macy's was one of the first U.S. retailers to implement in store RFID tracking, and has now announced plans to expand its use of RFID into new product categories.
Augmented Reality Changing the Retailer Footprint
Vizera Labs, a Turkish startup, has invented an iPad-controlled projection device that projects incredibly realistic patterns onto furniture by way of augmented reality technology.
Omnibrand Attempts Are Preventing Customer Centricity
David Williams, author of Connected CRM: Implementing a Data-Driven, Customer-Centric Business Strategy recently made some observations in this recent interview with Direct Marketing News that are well-aligned with our point of view on enterprise application direction for the Digital Value Chain:
More Innovation in Retail’s Last Three Feet
This recent CMO Australia article highlights an innovative retail marketing campaign currently running in Woolworth's supermarkets, in partnership with Nestle and Australian NFC tech leader Tapit. The campaign is using NFC tag technology to provide customers with recipe ideas in order to provide useful information and help drive sales.
Supply Chain Tops Agenda for Consumer Goods
More than any previous year, the focus of executive attention has shifted from economic uncertainty to data, technology and the supply chain. As the consumer demand for digital experiences and e-commerce grows, retailers and manufacturers are looking at how they can meet these needs and operate in this new era of disruptive technology. These are the findings of The Consumer Goods Forum and KPMG International annual Global Top of Mind Survey, which polled nearly 500 C-suite and senior executives globally.
5 Admissions Amazon Makes With Its First Physical Store
Amazon recently announced plans to open its first physical storefront in Manhattan, which will be located directly across from the Empire State Building at 34th and Sixth Avenue. While Amazon may be a leader in the space, skepticism remains high. Is Amazon admitting that there is, in fact, value in the traditional business model?