Back in the day, shoppers would go places near where they lived and would be recognized, called by name, and treated almost like family by the proprietors of the shops...

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Wi-fi has an important role in customer engagement for retailers. Wifi's value is so broad that it sometimes appears to compete with specialized retail technologies. In almost every case, the...

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Retailers work hard to keep customers coming through their doors. They allocate a significant budget to marketing, and they're proud to talk about how well their brands understand the retail...

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