Most Recent Articles
-
Proving The Value From Wi-Fi Shopper Insight
A wi-fi shopper insight proof-of-concept (POC) is a process of deploying wireless location analytics into two retail stores and using the insight to improve store sales. The process of improving...
continue reading -
5 Reasons Your Wi-Fi Dwell Times Are Irrelevant
Retail shopper dwell time can be a very valuable measurement. Dwell time metrics help retailers better understand how elements of the store and digital experience impact Shopper and Store Associate behavior, operational efficiency and...
continue reading -
5 Admissions Amazon Makes With Its First Physical Store
Amazon announces plans to open a storefront in NYC. Will this be another fulfillment center or a much-needed retail location for the e-commerce giant?
continue reading