Most Recent Articles in Customer Engagement
-
Quantifying Customer Experience Value
While it's no secret that providing a top-notch customer experience can be beneficial for any business, a recent study by the Harvard Business Review (HBR) proves that customer experience can...
continue reading -
Augmented Reality Changing the Retailer Footprint
Vizera Labs, a Turkish startup, has invented an iPad-controlled projection device that projects incredibly realistic patterns onto furniture by way of augmented reality technology.According to MIT Technology Review:Vizera takes a...
continue reading -
Omnibrand Attempts Are Preventing Customer Centricity
David Williams, author of Connected CRM: Implementing a Data-Driven, Customer-Centric Business Strategy recently made some observations in this recent interview with Direct Marketing News that are well-aligned with our point...
continue reading