Most Recent Articles in IOT
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Macy’s Announces Item Level RFID Success and Same Day Delivery
Macy's was one of the first U.S. retailers to implement in store RFID tracking, and has now announced plans to expand its use of RFID into new product categories.In a...
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More Innovation in Retail’s Last Three Feet
This recent CMO Australia article highlights an innovative retail marketing campaign currently running in Woolworth's supermarkets, in partnership with Nestle and Australian NFC tech leader Tapit. The campaign is using...
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IoT to Revolutionize Insurance … Get Ready, You’re Next
Have you or your friends plugged a device into your car on behalf of your insurance company in an attempt to lower your premium rate? These insurance telematics are an...
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